1/ST CONTENT Partners with Italy’s MASAF Ahead of Breeders’ Cup

1/ST CONTENT, a division of 1/ST and a leading provider of North and South American horse racing content, has signed a new agreement with Italy’s Ministry of Agriculture, Food Sovereignty and Forestry (MASAF) to expand international racing coverage in the country.

The partnership enables local pool betting in Italy on North American, South American and Turkish racing and was soft-launched during the 100th Hambletonian at The Meadowlands in New Jersey last month. The arrangement is set to gain full traction with the Breeders’ Cup World Championships in Del Mar on 31 October–1 November 2025.

Races such as the Pegasus World Cup, the Preakness Stakes, and the Belmont Stakes will also be available, adding to a portfolio that includes around 90% of North American racetracks as well as South American and Turkish venues. Coverage is expected to complement Italy’s domestic racing by filling evening and overnight schedules with live international events.

The collaboration builds on a strong connection between Italian and North American horse racing, exemplified by jockeys Frankie Dettori, Umberto Rispoli and Antonio Fresu, who have become prominent figures in the US scene. Through 1/ST CONTENT’s streaming capabilities, Italian bettors will gain access to enhanced live broadcasts, fast-settling betting markets, and new international racing experiences supported by MASAF.

Simon Fraser, Senior Vice President International at 1/ST CONTENT, said: “We’re thrilled to be working as a partner with MASAF on a program to rejuvenate their horse racing audience and breathe new life into the Italian industry. Our collaboration marks a cornerstone from which we can build together to ensure that racing is competitive with other betting options and further expands 1/ST’s global reach.”

Remo Chiodi, Director General for Horse Racing at MASAF, added: “This partnership is part of a broader framework aimed at strengthening relations between Italy and the United States in the horseracing sector: it is a path that consolidates ties between the two countries, enhances both our national excellence and international achievements, and opens up new opportunities for growth and exchange. It is a step that also involves breeding and training, while highlighting the image of Italian racing excellence in the United States, represented by our most renowned jockeys competing overseas.

“Thanks to this agreement, major American racing events will be broadcast free-to-air on EQU TV, expanding the television offering and allowing betting on the races within a fully integrated system. After years of challenges, Italian racing is redefining the entire sector to restore our sport to a position of strength, both at home and abroad.”