10bet and Playtech Extend Sportsbook Offering to Sweden

Playtech, a leading technology company in the igaming sector, has expanded its partnership with the internationally recognized online gaming brand, 10bet, by launching its Sportsbook in the Swedish market. This move builds on the existing relationship between the two companies, following the announcement in June 2023 of Playtech becoming the exclusive sportsbook provider for 10bet in the UK, a collaboration that has already demonstrated significant success.

The expansion into Sweden allows local players to access Playtech’s Sportsbook, renowned for its real-time news, statistics, and analysis, enhancing the overall customer experience. This platform enables 10bet to tailor and improve interactions with its users, offering a superior user experience through personalized communication and increased bonusing opportunities within Playtech’s Sportsbook features.

The rollout of Playtech’s Sportsbook on 10bet’s platforms has been met with positive outcomes, marked by a notable uptick in monthly turnover since its introduction. This strategic expansion signifies a further step in strengthening the partnership between Playtech and 10bet, offering advanced igaming solutions to a broader audience.

Sergey Harutyunyan, VP of Sales and Customer Development at Playtech: “It’s fantastic to see the impact Playtech’s Sportsbook is having for both 10bet and its players. 10bet has established itself as a reliable and trustworthy online platform, dedicated to delivering a fun and secure environment for its players. With a strong focus on user satisfaction, they are committed to continuous innovation and responsible gambling practices, whilst providing an unparalleled gaming experience for their players. This has been an exciting development for our Sportsbook offer, and we can’t wait to see what our partnership will bring next”.

Yuval Klein, 10bet Spokesperson: “We are truly amazed by the results we’re getting so far with the Playtech Sportsbook. It was one of the most successful bets we’ve made in recent years. From developing a smooth player experience to increasing bonus capability, incorporating Playtech’s Sportsbook has been a great move for 10bet players. We look forward to our continued collaboration and shared success with Playtech over the coming months and years”.