2mee to Drive Growth Following Reverse Takeover with Golden Rock Global

2mee has entered non-binding heads of terms regarding a potential reverse takeover by Golden Rock Global (GCG), a listed Special Purpose Acquisition Company. Golden Rock Global has shown interest in 2mee’s omni-channel communication platform.

The terms regarding the potential shares that GCG might offer to 2mee shareholders are not yet confirmed, but early estimates suggest it could be between £6 to £8 million, paid entirely in new GCG shares.

In addition, Golden Rock Global is considering raising more working capital for the combined group.

With the funds potentially raised from this collaboration, 2mee plans to expand its operations, refine its current technology, and work with online gambling operators.

2mee’s platform allows for influencers to appear in web and app messages, creating a continuous user journey. The platform’s purpose is to connect brands with their audience and influence decision-making.

Current data indicates the global influencer marketing domain could reach US$21.1bn this year, with predictions of US$48bn by 2027.

Considering these figures, 2mee aims to provide messaging services on the open web, which could assist in the collection and use of first-party data in the igaming industry.

James Riley, CEO of 2mee, said: “Online gambling operators must be heard above the noise being made by their rivals and connect with their audiences in a way that is human and authentic. 2mee’s technology allows them to do just that, impacting consumer behaviour at the crucial moment of decision.

“In Golden Rock Global, we have a group of people that understand the power and capabilities of our technology and how it can change the game for businesses across many sectors when it comes to acquiring and retaining customers. We are thrilled to be joining forces with GCG and to take 2mee into the next chapter of its success story.”

Ross Andrews, Chairman of Golden Rock Global, added: “We are delighted to be working with 2mee and its cutting-edge platform that allows brands to deliver humans as messages. The global influencer market is big and will only get bigger – 2mee’s technology allows businesses to capitalise on this and to impact consumers at that crucial moment of decision.”