Lotto.com Inc. has announced its official launch starting in the state of New Jersey. The company is partnering with QuickChek, creating a unique partnership dynamic between a dot.com company and a brick-and-mortar convenience store chain.
Headquartered on the Hudson River in Jersey City, Lotto.com is a registered courier of the New Jersey Lottery and only the second licensed lottery courier in the U.S. The company’s dual mission is to uniquely modernize how the lottery is played while increasing its benefit to the public by aiding state funding and bolstering the proceeds that benefit many New Jersey residents including teachers, police and fire personnel, and other public employees. Attracting a new generation of lottery players who value convenience and accessibility, the company offers consumers the benefits of a web-based platform – not a mobile app – meaning no downloads are necessary and access from any digital device is possible. Furthermore, with 57 percent of ecommerce sales in the U.S. happening outside of mobile apps, websites remain the most popular channel when making an online purchase (Source: Statista). In addition, Lotto.com does not require consumers to add money to their account in advance, enabling players to only pay for exactly what they purchase.
“Our team is here to promote the lottery in a way no one else imagined – a digital first user-centric way that requires no app downloads or deposits,” said Thomas Metzger, CEO of Lotto.com Inc. “At Lotto.com we are on a mission to increase contributions to good causes, tying them to every ticket sold. To help us achieve this, we’ve partnered with QuickChek, a leader in convenience and service. Coupling this offering with our best-in-class lottery distribution platform, we are able to deliver a seamless online experience for players in the most secure way possible.”
“We are no stranger to today’s digital world as we have been providing consumers with convenience through mobile ordering, our mobile rewards app, and the ability to order delivery online,” said QuickChek Vice President of Marketing and Operations, Don Leech.
“Our partnership with Lotto.com will enable us to further meet the needs of consumers who prefer to shop and play online.”