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iGaming operator 888 has announced that it has launched SI Sportsbook in Virginia, the sportsbook’s second state following its successful launch in Colorado in September 2021.
Offering a unique value proposition for the state’s sports fans, SI Sportsbook combines 888’s world-class proprietary technology with Sports Illustrated’s iconic brand. Purpose built for the U.S. market, SI Sportsbook offers a full range of wagering opportunities, including enhanced in-play markets and is powered by official data from the most popular sporting leagues and tournaments, including National Football League, National Basketball Association, Major League Baseball, National Hockey League, NASCAR and the English Premier League.
888 plans to roll out its in-house SI Sportsbook platform into further states in the month ahead and will continue integrating its tools, feeds and widgets into Sports Illustrated’s digital content, creating more unique and exciting experiences for players.
As part of its Virginia launch, 888 has partnered with Virtual Entertainment Partners LLC (VEP), a Virginia-based small, woman-owned and minority-owned (SWaM) certified company with 100% African American female ownership. With VEP’s local expertise, 888 has committed to making significant contributions to communities across Virginia, specifically minority communities, to drive meaningful value, opportunity and diversity for Virginians.
Howard Mittman, President, 888 U.S., commented: “We are delighted to launch SI Sportsbook in Virginia. Following the success of its debut launch in Colorado last September, this is an important milestone for both ourselves and our partners.
“With its growing base of sports betting fans, we believe that Virginia will play a significant role in the continued development of SI Sportsbook over the coming months. Expanding further in the U.S. market is an important part of our ambition to become a global online betting and gaming leader, and we look forward to introducing the brand to players across the state.”