888AFRICA Enhances Gaming Portfolio with Incentive Games Partnership

888AFRICA, a frontrunner in the online betting and gaming sector, is excited to announce a strategic partnership with Incentive Games, renowned for its expertise in customer acquisition and retention. This collaboration introduces an innovative suite of ‘Velocity’ crash games, including Velocity Classic, Velocity Turbo, and Velocity Free, scheduled for launch in the second quarter of 2024 across five countries.

Crafted with precision by Incentive Games’ expert development team, these bespoke games are designed for seamless integration into 888AFRICA’s platform, aiming to significantly boost player engagement. This venture introduces an exhilarating new dimension of interactive content for 888AFRICA’s audience.

Post-launch, the Incentive Labs team, an assembly of R&D, data, and AI experts dedicated to transforming data into innovative solutions, will utilize smart segmentation and AI-driven rewards to further customize the gaming experience. This behind-the-scenes analysis of user interactions is poised to enhance the appeal and performance of the Velocity suite on 888AFRICA’s platform.

John Gordon, CEO and co-founder of Incentive Games said of the partnership: “I’m delighted to join forces with Christopher Coyne and his team again. 888AFRICA is one of the fastest-growing brands in the region, and we’re honoured to help fuel their expansion. Their new crash games are different to everything else in the market and are shifting the gears of innovation!”

Christopher Coyne, co-founder and CEO of 888AFRICA, said: “At 888AFRICA, we’re on a mission to bring high-quality, entertaining and unique betting and gaming experiences to players across Africa. These exciting and dynamic games will help us do exactly that while differentiating our portfolio of titles. We look forward to working with John and the team to integrate Velocity onto our platform and introduce players to these exciting titles in the months ahead.”