Cricket South Africa (CSA) has announced IMG ARENA, the sports data and streaming arm of OpenBet, as its exclusive official Data Supplier and Betting Live Streaming Partner.
In collaboration with CricViz, IMG ARENA will collect detailed live and in-venue data for CSA’s domestic and international matches. This comprehensive data collection will cover a wide range of competitions, including bilateral series and domestic leagues.
For international matches, data will be gathered across Men’s and Women’s Test, ODI, and T20I formats. Domestic matches will include data collection for Men’s 4-day, 50 Over, and T20 formats, as well as the Women’s 50 Over and T20 formats. IMG ARENA will distribute this data to over 460 regulated sportsbook operators worldwide and will also provide live streams of CSA matches to the global betting industry.
This partnership diversifies IMG ARENA’s portfolio of data and streaming rights, adding CSA to its extensive range of sports properties, which includes soccer, tennis, golf, basketball, mixed martial arts, and more.
IMG ARENA annually delivers live streaming and data feeds for over 65,000 events across various sports. It also offers on-demand virtual sports products and front-end solutions like the UFC Event Centre. Clients of IMG ARENA include UFC, MLS, PGA Tour, DP World Tour, USTA, EuroLeague, and NWSL. IMG ARENA is part of OpenBet, a leader in sports betting entertainment, with both entities integrated under the OpenBet banner in 2024 to form a global sports betting and data business.
Mark Wrigley, Vice President & Head of Rights at IMG ARENA, said: “IMG ARENA is serving fans and sportsbook operators across a wide breadth of sports and markets around the world. Alongside CricViz, we’re excited to partner with Cricket South Africa to bring fans the ultimate sportsbook experience incorporating reliable, informed data and live streaming.”
CSA Chief Executive Officer, Pholetsi Moseki, said; “Our partnership with IMG ARENA is poised to revolutionise the way detailed data is collected, both live and in-venue. This collaborative endeavour will introduce South African cricket to a fresh betting audience, and we are extremely excited about this opportunity. We are collectively shaping the future of sports data collection and broadcasting, setting new standards of excellence in the industry.”
