Acroud Completes £5.1m Acquisition of Affiliate and Media Company
Acroud AB has today entered into a purchase agreement to acquire 60% shares in an Affiliation and Media company, Acroud Media Ltd for a total consideration of approximately £5.1 million (€5.89 million/£5.75 million). The acquisition comprises of affiliation assets and technology within the iGaming Market and is expected to contribute over €9 million to the Company’s revenues and over €4 million to the Company’s EBITDA annually.
The deal will support Acroud’s expansion into the Sports Betting space, adding significant recurring (Revenue Share) sportsbook revenue from some of the world’s most prominent Sports Book providers. The Transaction is expected to contribute over EUR 9 million to the total Group revenue, of which 80-85% coming from Revenue Share deals. Additionally, the Transaction will guarantee the delivery of a high number of NDCs (New Depositing Customers), expecting to more than double the Group’s current NDC intake numbers.
The Transaction aligns with Acroud’s strategic agenda of creating a lower volatility profile with more stable revenue generation and profitability. It will further solidify the Company’s efforts to develop a low-risk, high-growth business as the acquired assets leverage IMBC (Intelligent Media Buying Capabilities) rather than being dependent on SEO algorithms.
“This acquisition is another piece of our puzzle to establish Acroud as a diverse player in the Advertisement and Affiliation space based on intelligent solutions. It will blend very well into our existing product portfolio, and with the new bond in place, the Company is entering a new period of growth.” said Robert Andersson, CEO and President of Acroud.
The purchase will see the Company investing £1 million in shares and £4.1 million in cash, payable over the course of 18 months. The cash payment is expected to be financed via Acroud’s existing cash and future operational cash inflow. Acroud also has a call option to acquire the remaining 40% of the business in 2028. The call option is based on financial performance for 12 months ending 30 September 2028 with an EBITDA multiple of 5.5x. If the call option is exercised, the acquisition will be settled in cash from existing reserves (40%) and via own shares (60%).