Afrinova has partnered with Broadway Platform as the Ghanaian operator looks to expand its presence in the country’s regulated iGaming market.
Under the agreement, Afrinova will utilise Broadway Platform’s full-service technology suite, including casino products, payment solutions, customer relationship management tools and risk management systems. The supplier said the integration forms part of its wider expansion strategy across African iGaming markets.
Ghana continues to attract attention from iGaming operators and suppliers as internet penetration and mobile usage increase across the region. The country’s regulated betting sector has also seen continued growth driven by a young demographic and wider adoption of digital entertainment and betting products.
Broadway Platform stated that its AI-powered technology offering is designed to support operators with platform management, payments and player engagement tools across regulated markets. The partnership with Afrinova follows other recent commercial agreements secured by the supplier, including its collaboration with Altenar.
Afrinova will deploy Broadway Platform’s services as part of its strategy to strengthen its offering within Ghana’s online betting and iGaming sector. The deal also expands Broadway Platform’s operational footprint in Africa as suppliers continue to target growth opportunities across emerging regulated iGaming jurisdictions.
Giorgi Samkharadze, Director of Broadway Platform, said: “Partnering with Afrinova is a really exciting moment for us as we strengthen our presence in one of Africa’s most exciting regulated markets.
“Our commitment to exceptional product delivery is unmatched, and we look forward to powering Afrinova’s market-leading offering for many years to come.”
Imad Hawwach, Managing Director at Afrinova, said: “Broadway Platform’s comprehensive back-end offering allows us to seamlessly deliver a best-in-class experience to our customers across Ghana. It’s an extremely exciting partnership for us, and one that allows us to stand apart from our competitors.”
