Alphabook Signs Long-term Partnership with UFC Star Merab Dvalishvili

Online casino and sportsbook operator Alphabook has expanded its presence in the martial arts world through a long-term partnership with UFC Bantamweight star Merab Dvalishvili.

The Georgian-American “Machine” has risen to global stardom since joining the UFC, previously fighting in CFFC and Ring of Combat.

Merab’s success in the UFC includes breaking multiple records, such as most unanimous decision wins and most takedowns landed in UFC Bantamweight division history. Highlighting his popularity, Dvalishvili is now set to follow in the footsteps of his Georgian compatriot Ilia Topuria and compete for the title against Sean O’Malley in the latter half of 2024.

Topuria, who recently won the Featherweight title against Volkanovski, previously achieved a notable victory with Alphabook by accurately predicting Carlos Alcaraz’s Wimbledon win before the tournament started last July.

Dvalishvili, also an avid football fan, has been Alphabook’s global ambassador since April 2024, coinciding with his home nation Georgia’s historic qualification for the Euros in Germany this summer.

Commenting on the partnership, Dvalishvili said, “I’m excited about joining the Alphabook family and working with their creative team. I’ve followed their growth in the martial arts world with interest. Like Ilia, I also hope to secure a significant victory soon, whether with Georgia in the Euros or when I defeat O’Malley.”

Alphabook Creative Director Luna Sobrino commented on the partnership: “We are delighted to have signed someone of Merab’s calibre and eccentric persona to Alphabook. We look forward to welcoming him to our family and making more exciting announcements soon.

We are here to support him on his journey to the Bantamweight Championship and to motivate upcoming Alpha-minded fighters on their path to success.”

Alphabook has recently gained significant traction, establishing itself as a global go-to platform for betting on martial arts. The operator has facilitated multiple exclusive gaming and betting experiences for high rollers globally and has become known for accepting some of the biggest sports bets in 2023.