Altenar and Fast Track Forge Strategic Alliance to Enhance Player Engagement

Altenar, a prominent provider of iGaming Platform-as-a-Service (PAM) solutions, has teamed up with Fast Track, a renowned developer of innovative CRM technology tailored for the iGaming sector, to announce a strategic partnership aimed at revolutionizing player engagement strategies.

Recognized for its customer-centric approach and adaptability to market dynamics, Altenar joins forces with Fast Track, a frontrunner in AI-powered CRM solutions equipped with real-time data capabilities. This collaboration signifies a significant advancement in the industry, combining Altenar’s robust iGaming platform with Fast Track’s expertise in scalable player engagement solutions.

The partnership underscores Altenar’s dedication to delivering tailored solutions to operators utilizing the Altenar Gaming Platform (AGP), while also showcasing confidence in Fast Track’s transformative CRM methodologies across the iGaming landscape. By seamlessly integrating Fast Track CRM into the AGP, operators can now elevate the player experience through highly targeted campaigns and dynamic, personalized player journeys.

Renowned for its real-time data capabilities and automation prowess, Fast Track empowers operators to deliver individualized player experiences at scale. This integration equips Altenar operators with a streamlined onboarding process, access to actionable real-time insights, and the agility to make data-driven decisions promptly.

In conclusion, the strategic alliance between Altenar and Fast Track signifies a milestone in advancing player engagement strategies within the iGaming industry. By leveraging cutting-edge technologies and collaborative expertise, both companies aim to empower operators with the tools necessary to drive enhanced player experiences and sustainable growth in the competitive iGaming landscape.

“We are excited to partner with Fast Track, a company that shares our dedication to innovation and excellence,” stated Charlie Williams, Commercial Director of Altenar. “This collaboration signifies more than just a partnership; it’s a synergy of strengths, combining Altenar’s robust PAM with Fast Track’s unparalleled expertise in player engagement and retention.”

Simon Lidzén, CEO and Co-Founder of Fast Track echoed this sentiment, stating, “Collaborating with Altenar represents a significant step forward in our mission to digitalise the iGaming industry. Together, we are set to deliver an immersive gaming experience that is not only enjoyable but deeply engaging and personalised for each player.”