The Future of Player Retention: How To Scale Up Your Customer Value

Understand how to sustainably optimise your player base now!


As the iGaming sector continues to flourish, competition online is at an all-time high. Due to this, many operators are now being forced to pay increasingly expensive player acquisition costs.

The industry now faces the reality of lower margins and smaller returns on their investment. As a result, operators must deal with the ongoing challenge of sustainably scaling up the value of their player base whilst remaining competitive. This has driven an increased focus on more loyalty-based strategies driven by new technology emerging on the market.

During this iGF Virtual RoundTable Session, our panel of industry-leading future thinkers come together to discuss the future of player retention. Looking at the best ways to encourage continued player engagement through leveraging AI-enhanced technology and CRM tools.

By watching this essential roundtable, you will discover:

  • Understanding the true cost of acquisition – now and in the future
  • Adopting new AI-driven technology to optimise your retention
  • Best ways to leverage gamification tools
  • Leveraging your CRM to increase customer loyalty
  • Multi-jurisdictional player engagement at scale

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Published on:
On Demand from: 6th May 2024
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Meet our Expert Speakers

Sandhya Singh
Chief Customer Experience Officer
Casumo

Attila Marancsik
Head of CRM
Szerencsejáték Zrt

Hilda Ingham
Director of Customer Marketing and Operations
The Stars Group

Rob Pryce
Chief Revenue Officer
Xtremepush