Altenar Expands in UK with L&L Europe Partnership


Altenar, the leading Malta-headquartered sportsbook supplier, has made UK-facing operator group L&L Europe Limited its latest sportsbook partner.

L&L Europe Limited is a player-reviewed group of casinos, offering a wide range of engaging games, that offers a unique and player-friendly cashback system.

With the operator now committed to launching a new sports betting offering, the award-winning supplier has provided it with a full sportsbook solution. This includes Altenar’s pre-match and live betting offerings, full promotional suite and market-leading customer support across risk management, limits and 24/7 communication.

As part of the collaboration, Altenar will utilise its best-in-class technology to provide a full 360-degree operation, enabling L&L Europe Limited to offer its customers one of the market’s most advanced sports betting platforms.

This deal marks the latest success in an impressive 12 months for Altenar across global markets, recording a record year in revenue generated by the provider on behalf of its operator partners.

Commenting on the deal, an Altenar spokesperson said: “Our sportsbook is one of the best on the market and we are delighted to bring it to our new partner, L&L Europe Limited.

“Our comprehensive offering is sure to provide a sports betting experience that resonates with many of L&L Europe’s players, and we are honoured to include it as part of an already impressive host of verticals.”

Chris Dalli, CEO at L&L Europe, said: “We are thrilled to have Altenar’s market-leading sportsbook in our corner.

“It is clearly an established product that offers a fantastic combination of events that any punter would want to come across, as well as having a proven track record of continuous improvement across its offering.

“Altenar has provided us with a quick, high-quality launch and we look forward to seeing plenty of success together.”

Published on: