Anaxi and BetMGM Enter Strategic Partnership to Bring Aristocrat’s Gaming Content to North American iGaming Market
Anaxi, the online Real Money Gaming business of Aristocrat, has announced a strategic partnership with BetMGM, a prominent operator in the iGaming and sports betting industry, to deliver world-class gaming content from Aristocrat to the North American iGaming markets. The gaming content will initially be available through BetMGM’s online casino.
Aristocrat had previously disclosed its plans to establish a unified online Real Money Gaming and Customer Experience Solutions business in February 2022, and in October, the business was rebranded as Anaxi.
With a rich portfolio of content, technology, and creativity, Anaxi brings its global content studios and Customer Experience Solutions team to the iGaming industry as part of Aristocrat. Its connected experience empowers players with the confidence to enjoy the excitement of real money gaming.
BetMGM’s online casino can be downloaded via iOS and Android, and accessed on desktop. As BetMGM continues its expansion into new markets, it remains committed to responsible gambling education. The operator is proud to provide resources, including GameSense, an industry-leading program developed and licensed by the British Columbia Lottery Corporation to MGM Resorts, to help customers play responsibly.
Cath Burns, Executive Vice President of Anaxi, said, “We are thrilled to be collaborating with BetMGM as Anaxi reimagines the world’s greatest gaming content online. This is the first content release for Anaxi, and we look forward to continuing to innovate and create online gaming experiences that entertain for our partners and players.”
“We are honored to be the first operator in North America to offer Anaxi’s world-class content,” said Matt Prevost, Chief Revenue Officer, BetMGM. “Partnering with Anaxi to provide some of Aristocrat’s most iconic games supports our goal of making BetMGM online casino the best destination for players.”