Aristocrat Interactive’s NeoGames Studio has entered into a new partnership with Szerencsejáték Zrt. (SzZrt), Hungary’s largest gambling operator, to launch eInstant games for the Hungarian market. The deal marks a significant expansion of SzZrt’s product offerings and introduces a new category of lottery games to Hungary.
This five-year agreement will see NeoGames Studio integrate its eInstant game portfolio directly into SzZrt’s existing iLottery platform. This integration will provide Hungarian players with a fresh, engaging range of lottery products. The launch features eight new games, each selected to cater to local player preferences. These titles, characterized by immersive graphics, innovative mechanics, and engaging themes, represent a broad spectrum of gameplay experiences that highlight the variety and creativity of NeoGames Studio’s portfolio. Five additional games are planned for release in the near future to ensure continuous engagement and excitement.
This agreement marks Aristocrat Interactive’s 18th iLottery partnership in Europe and its 31st globally, further solidifying the company’s position as a leading provider of iLottery content. NeoGames Studio has been at the forefront of eInstant game development since 2005, offering visually captivating and innovative gaming experiences. This partnership highlights NeoGames Studio’s growing influence in the global iLottery space, particularly in Europe, where it continues to deliver high-quality content to lotteries worldwide.
“We are committed to providing our players with the best possible portfolio of gaming options, something NeoGames Studio has built a strong reputation on having proved in Hungary again their ability in developing high-quality eInstant games,” said Sándor Uszkay-Boiskó, Director of Strategy at SzZrt. “Their localized content and innovative approach will help us continue to further expand our capabilities and engage our players in new ways, while strictly adhering to responsible gaming principles, ultimately strengthening our position as the leading responsible gambling provider in Hungary.”
“We’re thrilled to be able to continue fueling the growth of iLottery on a global scale, as we introduce our best-in-class eInstant games to Hungarian lottery players through the country’s largest gambling operator,” said Chris Shaban, Managing Director of Aristocrat Interactive iLottery. “This deal with SzZrt will introduce Hungarian players to new, exciting game titles and localized content.”
