AvatarUX Debuts in U.S. Market via Caesars Palace Michigan

AvatarUX, a cutting-edge slots studio, has officially entered the U.S. igaming market through an exclusive partnership with Caesars Palace Online Casino in Michigan. This launch not only signifies AvatarUX’s initial foray into the regulated U.S. igaming landscape but also sets the stage for future expansion efforts in both the United States and Canada, facilitated through a strategic agreement with Light & Wonder.

The studio’s premiere in the U.S. market was marked by the release of KokeshiPop™ on February 27, exclusively available on Caesars Palace Online. This game introduces American players to AvatarUX’s proprietary PopWins™ mechanic for the first time, showcasing the studio’s commitment to innovation and quality gaming experiences. Following this exclusive debut, AvatarUX plans to roll out additional titles across North America, aiming to reach a broader audience through partnerships with leading igaming operators in various jurisdictions.

AvatarUX is renowned for its compelling video slots that feature unique, in-house developed mechanics and immersive gameplay. The studio’s award-winning portfolio has achieved international acclaim, and its entry into the U.S. market represents a significant milestone in its global expansion strategy, promising to bring its distinctive gaming experiences to new audiences.

Lara Falzon, CEO at AvatarUX, said: “Caesars is a name that needs no introduction in the world of gaming and casino entertainment, and we’re delighted to make our U.S. market entry with such a prestigious brand.

“KokeshiPop™ is a proven performer and one of our most exciting, fast-paced PopWins™ games and we are confident that Caesars customers will love the theme and nature of the title. It is a landmark moment for AvatarUX, and one we will look to use as a launchpad to further our growth in North America.”

Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, said: “We are pleased to be the first operator in the U.S. to bring AvatarUX’s content exclusively to our players, starting with KokeshiPop™. This exciting launch falls in line with our goal of offering fresh and innovative content to our players across our iGaming platforms.”

Steve Mayes, Senior Director Digital Partnerships at Light & Wonder, added: “We have been working closely with AvatarUX for several years, and it is a pleasure to enable their launch into the US. We are looking forward to seeing the great content from AvatarUX available to players in the US with Caesars Palace online casino.”

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