Bally’s Incorporates White Hat Gaming’s PAM in Ohio Expansion
iGaming platform provider, White Hat Gaming, has initiated the implementation of its PAM (Player Account Management) with Bally’s Corporation in Ohio. This integration represents the initial step of Bally’s broader strategy to expand its sportsbook operations.
Earlier in the year, an exclusive B2B agreement was established between the two entities, which will see Bally’s extend its reach across multiple states, leveraging White Hat Gaming’s PAM. This PAM system has undergone rigorous testing to ensure stability and scalability.
The PAM solution offers features such as CRM marketing assistance, a proprietary cashier system, a variety of payment methods, round-the-clock customer support, and an array of tools designed for player protection.
Another notable component of the PAM is White Hat’s Traveling Wallet™. As states continue to authorize the platform, this feature will enable players to maintain consistent use of their App, account funds, bonuses, and loyalty offers irrespective of the state they’re in. This consistency aims to bolster player retention and optimize the experience for players who might transition between states.
It is anticipated that there will be more introductions of this platform across various states in the US in the upcoming months.
Phil Gelvan, CEO at White Hat Gaming, said: “We are thrilled to provide Bally’s with our PAM platform in Ohio, the first major launch as part of our exclusive partnership with the renowned operator group.
“Supported by our unique Traveling Wallet™ functionality, in-house cashier and responsible gaming tools, Bally’s is now primed for success in The Buckeye state. We’re completely focused on repeating our success in Ohio and ensuring Bally’s receives the same PAM technology support across multiple markets in the near future.”
Robeson Reeves, CEO at Bally’s, said: “As we continue to expand our online presence across the US, adding to our well-established retail footprint, it is a pleasure to have our PAM provided by an equally ambitious and innovative company.
“We are thrilled to be working with White Hat Gaming and look forward to accelerating our growth through its revolutionary platform which will aid us in becoming the premier, full-service, vertically integrated casinos and resorts, online sports betting, and iGaming company.”