Following the migration of a vast number of players from bet-at-home’s MGA-licensed business earlier in February, the Frankfurt-listed Group recently integrated EveryMatrix’s suite of back-end and front-end solutions for its German operations. This strategic move comes as part of bet-at-home’s focus on enhancing its igaming offerings and improving operational efficiencies.
In a collaborative endeavour, numerous EveryMatrix teams rallied to customize and deliver products tailored for bet-at-home.de, leading to the successful incorporation of OddsMatrix sportsbook and a comprehensive turnkey solution. This solution encompasses a casino platform, player management, payment modules, and affiliate software tailored to augment bet-at-home.de’s igaming performance.
A pivotal component in the integration process was GamMatrix, EveryMatrix’s platform unit, which developed several new microservices specifically for bet-at-home to align with Germany’s intricate technical compliance criteria. These custom services covered external and responsible gambling limits, multi-wallet functionality, as well as taxation and legislative services ensuring comprehensive compliance.
It’s worth noting that bet-at-home is among the top sports clients for EveryMatrix in terms of revenue and brand equity. Their long-term partnership encompasses all markets where bet-at-home operates, Germany being a significant one.
Ebbe Groes, Group CEO of EveryMatrix, said: “This has been a big effort from hundreds of our experts across multiple global teams. The initial bet-at-home.com launch in February was a major milestone, but today is arguably more significant due to the complexity involved, and proves we truly belong in the top tier of the world’s most respected and trusted iGaming suppliers.
“I’d like to thank Marco and his team for putting their continued faith in EveryMatrix. We remain fully committed to delivering the highest possible performance standards in the months and years ahead.”
Marco Falchetto, CEO of bet-at-home.com AG, said: “I would like to extend my huge thanks to Ebbe and EveryMatrix’s extraordinary teamwork with months of dedication that has led to the accomplishment of this complex and challenging migration.
“We are very pleased and proud with the results of our joint efforts with a new, intuitive, and extremely appealing bet-at-home.de website powered by EveryMatrix.
“The work between both teams in the last few months has been a real pleasure to be part of for everyone involved. This has been a highly demanding project and EveryMatrix have proven to be a very flexible, reliable, and resilient partner and we are excited to enter this new phase of growth together.”
