bet365 has partnered with Incentive Games to launch the highly anticipated ‘bet365 Bracket Challenge’ for the 2025 Men’s College Basketball Tournament. The free-to-play predictor game offers basketball fans the opportunity to test their knowledge and compete for a top prize of $100,000, with a leaderboard rewarding the top 5,000 participants. The ultimate challenge remains predicting a perfect bracket, which comes with a $10 million grand prize.
Set to go live on March 16, the Bracket Challenge will be available to new and eligible bet365 customers aged 21 and over across multiple U.S. states, including Arizona, Colorado, Illinois, Indiana, Iowa, Kentucky, Louisiana (permitted parishes only), New Jersey, North Carolina, Ohio, Pennsylvania, Tennessee, and Virginia, as well as in Mexico and select other jurisdictions. To participate, players must be fully verified by bet365, with one entry permitted per person.
Full details, including terms and conditions, can be found on the official challenge page at nj.bet365.com/olp/bracket-challenge.
Ahmed Baker, Chief Commercial Officer at Incentive Games, commented, “We’re proud to once again partner with bet365 to bring back this high-energy, high-stakes challenge. This game is more than predictions; it’s about exciting players, driving community engagement, and being part of a monumental sporting event. We are honored to play a role in bet365’s continued success in the US and international markets.”
A bet365 spokesperson said, “With the 2025 bet365 Bracket Challenge, Incentive Games delivers yet another slam-dunk free-to-play game! Basketball fans will undoubtedly enjoy every heart-pounding moment, as they make their predictions and compete for a $10 Million prize!”
