bet365 Extends Pragmatic Play Collaboration in Europe

Pragmatic Play, a renowned content supplier in the iGaming industry, has expanded its partnership with bet365, a global online operator, into two significant European markets.

The expansion first took place in Spain, where a selection of Pragmatic Play’s top slot titles has been launched. Spanish customers of bet365 now have access to popular games like Gates of Olympus, Sugar Rush, Big Bass Bonanza, and Sweet Bonanza.

Following the launch in Spain, Pragmatic Play has also introduced its product portfolio in Sweden in collaboration with bet365. Swedish players can now enjoy a wide range of slot titles and Pragmatic Play’s live games, including Mega Wheel and Boom City. Additionally, Pragmatic Play’s bingo solution is set to be introduced in the Swedish market soon.

This development represents a continuation of the growing relationship between Pragmatic Play and bet365, building on previous agreements in markets such as the UK and Ontario. The expansion into Spain and Sweden marks a significant step in their ongoing partnership, reinforcing their presence in the European iGaming landscape.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Expanding our presence in Spain and Sweden not only speaks volumes about the strength of Pragmatic Play’s partnership with bet365, one of the world’s leading gaming brands, but it also highlights the increasing demand for our premium Slots and Live Casino content. This is an exciting time for both companies as we continue to grow in key regulated markets.”

A bet365 spokesperson said: “We are proud to extend our partnership with Pragmatic Play into the Spanish market, and now Sweden. Its portfolio of award-winning and innovative content perfectly fits bet365’s product offering and Pragmatic Play is a welcome addition for our customers in both Spain and Sweden.”