bet365 Integrates 1/ST BET for US Horse Racing Debut


1/ST TECHNOLOGY, a leading provider of gambling-platform solutions, has formed a partnership with prominent operator bet365 to introduce horse racing to the latter’s US customer base through its flagship 1/ST BET platform. This collaboration is set to facilitate bet365’s entry into the Advance Deposit Wagering (ADW) market for horse racing within the United States, accessible through both web and mobile applications in regions where ADW is permitted.

This venture brings together two influential entities in the global betting landscape, aiming to enhance bet365’s portfolio by offering comprehensive services in domestic racing to its US sports betting clientele, in addition to providing access to a round-the-clock international horse racing schedule.

1/ST BET stands out as a forward-thinking ADW platform, incorporating AI-enhanced tools to ensure a user-friendly and efficient betting experience. This platform is designed to appeal to newcomers and seasoned horseplayers alike by offering access to the extensive 1/ST horse racing network.

The partnership draws upon the extensive capabilities of 1/ST TECHNOLOGY, including its well-established brands such as 1/ST BET, Xpressbet, Monarch Content Management, and AmTote International, which are recognized for their leadership in pari-mutuel tote and ADW technology solutions.

1/ST BET is affiliated with premier racing venues and events, including Santa Anita Park, Gulfstream Park, Golden Gate Fields, the Maryland Jockey Club, the Preakness Stakes, the Pegasus World Cup Championship Invitational Series, and the forthcoming California Crown, positioning it as a pivotal platform in the horse racing betting ecosystem.

Keith Johnson, Chief Revenue Officer, 1/ST TECHNOLOGY, said: “This is a tremendous opportunity to partner with one of the premier brands in sports betting and for 1/ST BET to showcase its best-in-class pari-mutuel horse racing wagering experience to bet365’s customers.”

A bet365 spokesperson added: “We’re delighted to partner with 1/ST TECHNOLOGY in a milestone announcement for bet365. The partnership marks a significant advancement in our US expansion, showcasing our commitment to innovation and customer experience.”

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