bet365 Integrates Relax Gaming Content
iGaming content aggregator and supplier, Relax Gaming, has announced the successful integration of its extensive portfolio of games into bet365, a major player in the online gambling industry. This partnership now makes Relax’s popular titles, including Iron Bank, Money Train 3 and Temple Tumble, available to bet365 customers.
Aside from Relax’s own in-house games, the deal will also include a selection of premium content from the aggregator’s vast library of third-party suppliers. This move not only enriches the content offerings for bet365’s customers, but also boosts Relax Gaming’s presence in key global jurisdictions, as well as emerging markets, through its partnerships with leading operators.
This development marks a significant milestone for the company as it expands its reach and audience in the iGaming industry. The news is expected to have a positive impact on both companies’ casino offerings.
Nadiya Attard, CCO at Relax Gaming, said: “The reputation that bet365 has in our industry speaks for itself, having our products live with them is a hugely important moment for us as we continue to expand at pace as the appetite for engaging igaming content intensifies.
“With an in-depth understanding of its player-base and consistently innovating and developing a high-quality offering, we are delighted bet365 has chosen Relax to enhance the content they put forward to the millions of passionate bettors they serve across the world.”
A bet365 spokesperson, said: “We’re thrilled to welcome Relax Gaming into our portfolio of innovative and cutting-edge gaming content partners. With an extensive and diverse casino offering, Relax is a great fit to suit the needs of our expanding Games customer base.”