bet365 has launched a new open account offer featuring slot titles from Blueprint Gaming, extending an existing commercial relationship between the operator and supplier.
Eligible bet365 customers can access free spins across four Blueprint Gaming titles after signing up: Fishin’ Frenzy: Lure Em’ In, Fishin’ Frenzy: Big Catch Gold Spins, Triple Action Cash Strike and King Kong Splash.
The offer centres on several of Blueprint Gaming’s established slot franchises, including Fishin’ Frenzy, Cash Strike and King Kong.
According to Blueprint Gaming, five Fishin’ Frenzy titles currently rank among its most-played games. The supplier also reported that Fishin’ Frenzy: Lure Em’ In recorded its strongest opening weekend following its launch in April 2026.
Blueprint Gaming said the Cash Strike series remains among its highest-performing game families by revenue, while the King Kong brand continues to be one of the supplier’s most recognisable game franchises.
The agreement forms part of bet365’s ongoing iGaming content offering and provides new customers with access to a selection of Blueprint Gaming slot games through the promotional campaign.
Jo Purvis, Director of Marketing, PR and Events at Blueprint Gaming™, said: “Our partnership with bet365 has gone from strength to strength over a number of years, and this latest open account offer is another fantastic example of how closely we continue to collaborate.
“Each of the selected games has proven to be a standout performer within our portfolio, whether through strong player retention, consistent revenue generation or long-term brand recognition. We are thrilled to see bet365 spotlight these titles as part of a major promotional campaign and look forward to seeing how players respond.”
Paul Cumbo, bet365 Head of Gaming – UK and Europe, added: “Blueprint Gaming’s portfolio continues to resonate strongly with our players, and we are delighted to bring together a selection of some of its most recognisable and high-performing games as part of this exciting open account offer.
“The promotion reflects the strength of our longstanding relationship and our shared focus on delivering engaging entertainment experiences to players.”
