bet365 Sign Content Deal with Playson in Italian Market


Casino games and software developer Playson has announced a major content distribution agreement with bet365, which will significantly strengthen the operator’s Italian offering.

The deal grants bet365’s Italy-based players access to a selection of the provider’s hugely popular gaming titles, including Wolf Power: Hold and WinLegend of Cleopatra Megaways™ and Rise of Egypt Deluxe.

The supplier’s immersive suite of titles has continued to strengthen in recent weeks, with a new UI designed to facilitate single-handed gameplay in portrait mode, ideal for those in search of entertainment on the move.

Playson’s latest agreement demonstrates the quality and appeal of the developer’s wide range of games in the regulated market of Italy. The company has developed a strong following in the country, with players enjoying the exciting experiences that its games have to offer.

Blanka Homor, Sales Director at Playson, said: “We are thrilled to partner with bet365, an established industry-leader that needs no introduction.

“Teaming up with such internationally renowned operators affirms our status among gambling’s most dynamic suppliers, and we can’t wait to deliver our exciting content to bet365 and their extensive Italian player base.”

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