BetFriday has named Kongebonus as its exclusive launch partner following a review of the operator using the affiliate platform’s 24-point assessment methodology.
According to Kongebonus, the evaluation covered areas including terms and conditions, usability, payment processing and bonus structures before the new online casino and sportsbook was introduced to its user community.
BetFriday launched in May and offers more than 5,100 casino games from over 100 providers alongside live casino products and pre-match and in-play sports betting.
The operator has also adopted a no-sticky bonus structure intended to give players greater flexibility in managing bonus funds. The partnership with Kongebonus forms part of BetFriday’s launch strategy as it seeks to introduce the brand to new customers.
David Nilsen, Editor-in-Chief at Kongebonus, said: “Securing exclusive launches with brands like BetFriday is a testament to the trust and brand equity we have built with the Kongebonus community. Our goal has never been just to list sites, but to act as a community watchdog and give our members a clearer view of which brands meet the standards we expect.
“BetFriday has been reviewed through our thorough 24-point methodology, and this launch is a direct result of our focus on raising standards around transparency and giving players greater confidence when choosing a new brand.”
BetFriday’s CMO, added: “When we decided to bring the BetFriday experience to market, partnering with Kongebonus was a natural choice. Players value transparency above all else, so aligning ourselves with one of the most trusted and rigorous player-facing resources in the market was the logical step.
“Our brand is built on the principle of fair play and fast rewards, and Kongebonus’ community watchdog reputation provides the right platform for our launch. We are pleased to introduce BetFriday through a partner that understands what players expect from a new online casino.”
