BetMGM, a prominent igaming and sports betting operator, has partnered with London-based entertainment game studio Atlantic Digital to launch Friends: “The One With the Multi Drop”™, marking the first official online casino game based on the popular television series in the United States. The game is currently live in Michigan and New Jersey, with more state rollouts anticipated.
Friends: “The One With the Multi Drop”™ is a 6×5 cluster slot that features well-known characters including Ross, Monica, Chandler, Joey, Phoebe, and Rachel, alongside iconic phrases and an instrumental rendition of the show’s theme song. The game incorporates MULTI DROP multipliers that can reach up to 200x during free spins, with a top win potential of 5,000x, offering medium to high volatility gameplay.
This new release extends Atlantic Digital’s existing partnership with BetMGM, which began in 2023 and focuses on delivering branded igaming content to U.S. players. Previous titles under this collaboration include slots themed on The Godfather™, Star Trek: The Next Generation™, Ace Ventura™, and Cheers™. Atlantic Digital plans to expand the Friends franchise further, with additional slot titles set to launch exclusively with BetMGM in the coming months.
“Friends is one of the most iconic and beloved television shows of all time. Bringing it to life in an interactive casino format has been both a privilege and a creative challenge,” said Sam Hobcraft, CEO of Atlantic Digital. “Our mission is to merge world-class entertainment IP with innovative gameplay, and Friends: “The One With the Multi Drop”™, is a perfect example of that. We’re thrilled to partner with BetMGM to deliver this exclusive experience to players in the U.S.”
Oliver Bartlett, VP of Gaming at BetMGM, said, “BetMGM is proud to be the first to bring Friends to iGaming and offer players a new way to engage with the familiar sights and sounds of the show. Atlantic Digital recognizes the nostalgia and captivating moments of the best television and movie IP and truly brings them to life for iGaming.”
