BetMGM Launches New Casino Campaign Featuring Vanessa Hudgens
BetMGM, a prominent sports betting and igaming operator, has launched a new online casino campaign titled “Library of Games,” featuring actress and singer Vanessa Hudgens. The campaign, set to premiere on Monday, November 20, showcases a 30-second commercial that creatively highlights the diverse array of games available on the BetMGM platform.
In the advertisement, Hudgens is seen exploring a library, which transforms into various vibrant and eclectic rooms, each inspired by a different BetMGM Casino game. This imaginative portrayal effectively positions BetMGM as “The King of Casino,” reinforcing its leading status in the igaming industry. This campaign follows on the heels of BetMGM’s recent series starring Jamie Foxx, which debuted in September.
The commercial is directed by Calmatic, a GRAMMY Award-winning director celebrated for his work on the hit music video “Old Town Road” by Lil Nas X and Billy Ray Cyrus. Calmatic’s repertoire also includes projects with artists such as Anderson .Paak and Tyler, The Creator.
BetMGM’s presence spans 26 markets, offering both mobile and retail gaming experiences. The BetMGM Sportsbook app is available for iOS and Android users, as well as through the website www.betmgm.com. For more updates and information, BetMGM can be followed on X, formerly known as Twitter.
“Vanessa Hudgens is a superstar who brings BetMGM to life not only as an iGaming or sports betting company, but as an entertainment experience,” said Matt Prevost, BetMGM’s Chief Revenue Officer. “This is an incredible collaboration that will keep audiences old and new engaged.”
Geno Burmester, Creative Director at 72andSunny, said, “The iGaming space is more crowded than ever. None of the competitors have the impressive library of games that BetMGM Casino offers. We wanted to bring that product truth to life in a spectacular way only this brand could.”
Of working with Calmatic, Burmester added, “Calmatic was the perfect partner. He brought a freshness and energy to every scene, elevating this library of games to a larger-than-life world anyone would want to jump into.”