BetMGM has introduced Push Gaming’s content to players in Michigan, marking the B2B supplier’s official entry into the U.S. igaming market. The partnership, which begins with an exclusive rollout, includes a number of existing and upcoming titles tailored for the regulated North American audience.
Among the initial games available to BetMGM users are Big Bamboo and 10 Flaming Bisons, the latter having gained popularity following its network-wide launch in late 2024. The collaboration also features exclusive titles incorporating MGM Resorts International’s intellectual property, including MGM Grand Gamble, MGM Emerald Nights, and Bellagio Diamonds.
This launch follows a prior collaboration between the two companies in Ontario and is seen as a strategic expansion for Push Gaming as it seeks to establish a foothold in the U.S. igaming sector. Michigan, which reported over $218.5 million in gross internet gaming revenue in March 2025, has emerged as a key market due to its strong mobile penetration and growing online gaming user base.
Push Gaming’s integration into BetMGM’s platform is designed to support the operator’s ongoing focus on content diversification and player engagement. The rollout is complemented by responsible gaming initiatives, including access to the GameSense programme, integrated across BetMGM’s mobile and desktop offerings.
This development is part of a broader content strategy by BetMGM, as it continues to expand its portfolio across regulated U.S. jurisdictions while reinforcing its commitment to safe and responsible digital play.
Andy Bentley, COO at Push Gaming, said: “We’re incredibly excited to be live in the US, and Michigan is the perfect place to start. It’s a hugely important and vibrant market, and we’re proud to launch exclusively with BetMGM, one of the region’s most respected and established operators.”
“This launch is more than just a milestone. It’s a strategic step towards establishing Push Gaming as a market leader in North America. By building on our strong collaboration with BetMGM and delivering standout content, we’re confident we can grow a loyal and engaged player base in the US.”
Oliver Bartlett, Vice President of Gaming Product & Content at BetMGM, added: “A pillar of our content strategy is partnering with exceptional game suppliers like Push Gaming, who have a reputation for high-quality games that have proven to be a hit with players.
“We take pride in being the first operator to bring Push Gaming’s content to the United States, especially in a leading iGaming market like Michigan.”
