Betsson and Pragmatic Play Expand Partnership with Betsafe Agreement

Pragmatic Play, a content provider in the iGaming industry, is expanding its partnership with Betsson Group as the operator introduces Spanish-language Roulette to one of its brands, Betsafe.

The deal allows Betsson Group to utilize Pragmatic Play’s expertise and extensive reach for its expansion into the Latin American market. Pragmatic Play’s Roulette offers Live Casino customisable branding, enabling operators to customize the game’s appearance and create dedicated branded environments using advanced technologies.

Betsson Group, housing 20 brands globally, has an existing partnership with Pragmatic Play, with the recent collaboration extending its Live Casino offerings to Betsafe. The well-established gaming site, Betsafe, has gained popularity in the Nordics and Eastern Europe and is now targeting the growing Latin American market.

The continued cooperation between Pragmatic Play and Betsson Group reflects the former’s ongoing efforts to expand its Live Casino presence in key markets worldwide.

Irina Cornides, Chief Operating Officer at Pragmatic Play, commented: “A customised brand experience paired with a localised language for Roulette is a powerful combination, and we are thrilled to be adding value to Betsson Group’s Betsafe brand and its Spanish-speaking players.

“Pragmatic Play has gone from strength to strength in Latin America and we are excited to be bringing our bespoke branded Roulette with Betsafe as it expands into the region, giving even more players access to immersive Live Casino experiences that power up new possibilities of play.” 

Andrea Rossi, Commercial Director of Southern Europe and LatAm at Betsson Group, commented: “Pragmatic Play’s Live Casino customisable branding has already proven a hit across our operator estate, and we are delighted to bring it to our Betsafe customers. 

“We’re confident our players will enjoy the immersive Roulette experience and look forward to working closely together for the foreseeable future.” 

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