Betsson’s Betsafe Embraces AML, RG Tools For Player Protection In Ontario

Betsson Group’s Betsafe brand has adopted cutting-edge software for monitoring player behaviour in real-time for its customers in Canada’s booming Ontario iGaming market.

This powerful tool, called ‘Mentor’, developed by safe software maestros Neccton, is designed to detect and address negative play patterns, including a significant increase in deposit frequency, in order to promote Responsible Gaming and prevent harm.

In addition to player protection, Betsson is also utilizing Neccton’s Anti-Money Laundering module, which is fully compliant with European requirements — as well as those of Ontario and other jurisdictions worldwide.

The software’s rule engine is preconfigured for each specific market, and can be customised by AML or RG officers to meet individual customer needs.

Neccton’s software is already the market leader in Europe and is used by many of the top iGaming operators.

In addition to AML and RG modules, it also includes modules for Fraud and CRM, making it a comprehensive one-stop solution for operators.

Mentor software is the result of over 15-years of research by Dr. Michael Auer, Director and Head of Development at Neccton. With numerous academic publications to his name, Dr. Auer is recognised as one of the world’s foremost experts in the field of Responsible Gaming.

This collaboration with Betsson Group further underscores Neccton’s commitment to promoting safe and Responsible Gaming practices in the fast-paced world of online betting.

World Class

Welcoming Betsson, Dr. Auer said: “Another world-class operator has signed up to work with us, which validates both our approach and their dedication to protecting the customer from potential harm.

“We are delighted to welcome a customer of this calibre into our family.”

Responded Marina Bogard, Betsson Group Managing Director for North America: “[We] take Anti-Money Laundering and Responsible Gaming very seriously and we are committed to providing the safest and most efficient platform and experience for our players.

“We are delighted to be working with Neccton’s state-of-the-art innovative solutions to be able to provide our players added confidence in betting and game play.”

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