Betsson Group and GiG Extend Partnership
Gaming Innovation Group Inc. (GiG) has today signed an extension to the long-term agreement with Betsson Group for the provision of Platform & Managed Services, which include Customer Service and full business operations across multiple territories. The contract extension is for an additional three years taking the term of the contract to Q4 2025. The agreement includes the brands Rizk, Guts, Kaboo and Thrills, and includes managed services to Betsson for support of operations of the brands.
GiG will also deliver several new growth market entries as part of the agreement.
Richard Brown, GiG CEO says; “We are extremely pleased to extend our partnership with Betsson Group for the coming years. It has been a key internal target as part of our transition into a pure B2B focus over the last 18 months. The partnership will support and help to drive the two businesses’ growth in existing and new markets, increasing the diversification and market opportunities for both Betsson and GiG.”
Andrew Valenzia, Zecure Gaming Commercial Director says; “We are delighted to have extended our agreement with GiG for an additional period of three years. As a platform provider, GiG will be a key part of our road map for growth, and I am very confident in their ability to fuel our development in new and existing markets.”
In connection with the sale of its B2C business in April 2020, GiG entered into an agreement with Betsson for the provision of GiG’s iGaming platform technologies to power these brands for a period of 30 months. The agreement is based on a revenue share model and the contract term is now extended until October 2025.
Betsson, listed at Nasdaq Stockholm, is one of the most dominant European companies in online gambling with a long and strong track record of brand building, both organically and via acquisitions. It offers online casino, proprietary sportsbook and other online games in a multi-brand strategy via gaming licences in more than twelve countries globally.