Betsson Group Debuts Light & Wonder Content in Argentina

Light & Wonder, Inc., a global leader in igaming content, has marked its entry into the Argentinian market through a strategic partnership with Betsson Group, a premier betting operator recognized for its extensive experience spanning over six decades in the igaming industry.

This development enables players within the Province of Buenos Aires to access Light & Wonder’s distinguished titles, such as the highly popular 88 FORTUNES™, which has seen considerable success in land-based casinos across Argentina, now available through Betsson Group’s platform, betsson.bet.ar.

The initiation of Light & Wonder’s content in Argentina stems from a recent agreement expansion between the two companies, aimed at introducing Light & Wonder’s portfolio to new regulated markets globally. This collaboration will soon extend to include a variety of both first-party and third-party content through the Light & Wonder platform to additional Betsson Group brands, significantly enriching the entertainment options available to Argentinian players.

Betsson Group is well-regarded in Latin America for its unparalleled service and high-quality gaming options, cementing its position as a leading choice among players in the region. The longstanding relationship between Light & Wonder and Betsson Group has facilitated growth in critical global markets, with this launch further strengthening their partnership.

Light & Wonder boasts an extensive ecosystem featuring over 3,500 games from both its in-house studios and an extensive network of third-party developers, emphasizing ease of integration, security, and reliability. The platform also emphasizes responsible gaming, providing a suite of tools designed to ensure a secure and responsible gaming environment for users. This launch not only underscores Light & Wonder’s commitment to expanding its global footprint but also enhances Betsson Group’s offering in the Argentinian market, providing players with access to a diverse range of premium igaming content.

Tatiana García Barrenechea, Commercial Director – LATAM, at Light & Wonder, said: “Betsson Group is a very significant partner, one that has consistently demonstrated its dedication to excellence during an alliance that has grown successfully over the long-term.

“This debut launch in Argentina is a significant step in our expanded relationship and we are delighted to be able to grow together in this important country, serving players with relevant and highly engaging casino content.”

Laura Peretta, Head of Supplier Relations at Betsson Group, added: “Light & Wonder has proven to be a highly reliable supplier for many years during our iGaming growth journey as it’s very pleasing to be able to take its content live in Argentina.

“This partnership ensures nothing less than a superb content delivery. We look forward to seeing how our players in Argentina feel the thrill and excitement this content and added-value tools brings them because of this landmark launch.”