Boosted By AdTech, The Americas, Better Collective Achieves Record Growth in Q1
Boosted by a strategic investment in its cutting-edge AdTech platform, iGaming media Affiliate Better Collective has reported an outstanding Q1.
The company saw 30 percent, YoY, revenue growth, reaching €88 million (£76.4m). Recurring revenue rose by 75 percent, representing nearly half of total group revenue. EBITDA, before special items, grew by 44 percent to €33m.
The quarter’s highlights included a successful share buyback program, initiated last November, the acquisition of a five percent-plus stake in Catena Media and media partnerships with digital soccer platform Goal, Polish news portal Wirtualna Polska and Nigeria’s leading publisher’s, PUNCH.
Better Collective (BC) also capitalised on the emerging US market, with the launch of online sports betting ventures in Ohio and Massachusetts states.
“Q1 proved to be another record-breaking quarter,” affirmed Better Collective Co-founder and CEO Jesper Søgaard.
“[Our] performance was driven by Latin America and state launches in the US as well as general strong underlying organic growth across the group.
“[Over] the last couple of years Better Collective has been on a transformational journey, developing itself from a performance-based marketing business into a digital sports media group.
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“Venturing into the digital sports media market means that we have expanded Better Collective’s addressable market significantly.”
Five years ago 85 percent of BC’s revenues were generated from Europe. By 2022, in a significant shift across the Atlantic, some 40 percent of revenue was worked from the US alone, now increasingly abetted by growing presence in the wider market across The Americas.
Better Collective has made 29 acquisitions since 2018, marking M&A as a core element of the Affiliate’s business strategy.
A strategic investment in a new AdTech platform–which uses advanced data analytics and machine-learning algorithms to mine user behaviour–has also powered growing business insight and success.
Better Collective’s reach and penetration, for example, has grown significantly from seven million monthly visits in 2018 to 150-million-plus visits in 2022, underlined Søgaard.
“There is a big demand for our offering,” he affirmed. “The investment will elevate Better Collective to become an even stronger AdTech machine which aligns perfectly with our vision of becoming the leading digital sports media group.”
