Better Collective Acquires Atemi Group for up to 44 million EUR 

Sports betting media group, Better Collective, has completed the acquisition of Atemi Group, for up to 44 million EUR.

Atemi Group is one of the World’s largest companies specialised within lead generation for iGaming through paid media (PPC) and social media advertising. The acquisition is a major strategic move for Better Collective with significant synergistic opportunities.

The acquisition of Atemi Group provides Better Collective with additional channels of traffic sourcing high intent customers at a large scale. Atemi Group has built a state-of-the-art tracking and attribution platform for online paid media activities. So far the focus of the company has mainly been on the UK market, and for Better Collective, the acquisition provides the opportunity of scaling PPC activities into additional attractive markets and to further invest in the sports betting opportunity.

Jesper Søgaard, CEO of Better Collective, stated “This acquisition is a very important step for us to reach our strategic target of becoming the leading sports betting aggregator in the world. Atemi Group has been on an impressive growth journey since the company was founded in 2015, and has reached the large scale it takes to be competitive and profitable within paid media.

We see many opportunities for expansion into new markets and for harvesting synergistic effects between our assets and competences.

The acquisition will immediately bring Better Collective in the absolute leading position when in comes to customer acquisition for the online operators, with an estimated annual NDC level of of more than 600.000, and from a financial perspective Better Collective will take a leap of having proforma annual revenue of estimated more than 120 million EUR with high operational earnings and cash flow.”