Betandeal has outlined the scale of its marketing activity during the 2026 FIFA World Cup, delivering campaigns for betting operators across eight markets through its affiliate and content creator network.
The affiliate marketing company said it coordinated its tournament operations from its Miami office, where more than 15 team members temporarily relocated to oversee campaigns, live events and content production during the competition.
According to Betandeal, the World Cup operation included more than 10 campaigns for operators in Spain, Brazil, Italy, Colombia, Mexico, Peru, the United States and one additional market. The company said it worked with a network of more than 1,000 content creators as part of the campaign delivery.
Betandeal also organised more than 17 World Cup watch parties, many of them hosted at its Miami office, bringing together content creators to produce tournament-related content and collaborate throughout the event.
In addition, the company said it enabled more than 30 content creators to attend World Cup matches, generating content from stadiums during the tournament. Its Gainblers social media channels recorded more than 1.4 million views over the course of the competition.
The World Cup campaign reflects the growing use of affiliate marketing and creator-led content by operators seeking to engage audiences across multiple regulated iGaming markets during major international sporting events.
