Better Collective Expands in Brazil with Torcedores.com Acquisition
Better Collective has acquired Torcedores.com, a sports media platform based in Sao Paulo, Brazil. The acquisition is part of Better Collective’s strategy to expand its presence in the Brazilian market.
Torcedores.com, known for its content network, covers a range of sports, with a primary focus on soccer. The platform also offers content on other sports such as basketball, volleyball, tennis, and esports. In the past year, Torcedores.com reported an average monthly audience of over 12 million users. The platform has a presence on several social media channels including Facebook, YouTube, TikTok, Twitter, and Instagram.
The acquisition encompasses several smaller assets from the Torcedores.com portfolio, and Better Collective will now oversee all operations.
This move comes as Better Collective plans to strengthen its operations in Brazil. The company is set to open a new office in Rio de Janeiro in September, complementing its existing office in Sao Paolo.
Simon Hovmand-Stilling, CEO of Better Collective South America: “I am truly excited to be welcoming Torcedores.com as our first sports media brand in Brazil. The sports brand complements our strategic position in the region and will expand our reach and sports content production – which in turn will make us even more relevant to our partners. South America, and more specifically Brazil, is an important growth driver for Better Collective and fits perfectly with our vision of becoming the leading digital sports media group.”
“The Brazilian market represents significant growth opportunities for the Group, as we are looking to apply our M&A and market entry strategy proven to be successful in both Europe and North America to grow our presence in the Brazilian sports media market. To build a leading position, localization and strong media brands are key ingredients – acquiring Torcedores.com fits perfectly into that strategy,” says Simon Hovmand-Stilling.