Better Collective has announced a milestone in audience growth, with its digital sports media network surpassing 450 million monthly visits. This marks a more than 10% increase since its previously reported figure of 400 million visits, following the acquisition of Playmaker Capital in February 2024.
The company’s audience expansion is the result of an ongoing M&A strategy that began with its IPO on the Nasdaq Stockholm in 2018 and was further supported by a dual listing in Copenhagen in 2023. Through strategic acquisitions, Better Collective has diversified its business, added new revenue streams, and strengthened its technological capabilities and market reach.
Over the past several years, the group has grown from a primarily European igaming-focused audience of seven million monthly visits to a broad, global footprint. This positions Better Collective as a leading player at the intersection of digital sports media and sports betting media. Its portfolio includes HLTV, FUTBIN, Action Network, Playmaker HQ, The Nation Network, Futbol Sites (including Bolavip and Redgol), and AceOdds.
All these brands have been integrated into Better Collective’s centralized performance platform, which focuses on search engine and conversion rate optimization. This infrastructure allows the company to scale traffic organically and deliver consistent value for partners across the igaming and digital advertising ecosystem.
Brazil has become a standout growth market for the group. In 2024, the country accounted for 19% of total revenue, a significant jump from previous years. Statista forecasts Brazil’s regulated igaming market to reach $2.9 billion in 2025 and grow to $6.3 billion by 2028. According to Comscore, Better Collective now leads the digital sports media segment in Brazil across web, app, and social platforms. In January 2025, its Brazilian brands—including Bolavip, Torcedores, Somos Fanáticos, and Antenados no Futebol—reached more than 45 million people, equivalent to 83% of the country’s 55 million digital sports users.
Better Collective’s position in Brazil reflects its broader global strategy: to lead in key markets by combining local expertise with its international platform and technological infrastructure.
Co-founder & CEO of Better Collective, Jesper Søgaard, says: “Our M&A strategy has provided us with the critical scale and a global House of Brands giving us a strong presence across key markets, while strategically diversifying our operations and revenue streams building a more resilient business. Combined with our digital marketing capabilities and ability to activate partners in a multifaceted way, this truly sets us apart from more traditional media companies. From this position, our focus is now to realize the full potential we have established for Better Collective.”
“Being the leader in Brazil enables us to engage with millions of passionate sports fans through engaging content that both elevates the fan experience while supporting our partners to grow their business through iGaming customer acquisition and broader brand awareness campaigns. This position really reflects our ambition on a global scale; we want to leverage our strong brand platforms, large scale, digital marketing competencies, local know-how and commercial excellence to provide value for the sports fans and our partners ultimately securing growth for our business,” says Jesper Søgard.
