Better Collective Welcomes Guy Harding for Media Partnerships Role
Better Collective, a leading digital sports media group, has announced the appointment of Guy Harding as Senior Director of Group Media Partnerships Growth. With over 13 years of experience in the media, technology, and igaming sectors, Harding brings a wealth of knowledge and expertise to the role. His previous positions include Commercial Strategy and Safer Gambling Director at oddschecker Global Media, and Commercial Director at Legend, an online media and technology company.
In his new position at Better Collective, Harding will work closely with various teams and departments to drive the expansion of the company’s media partnership business. He will report directly to Simon Hovmand-Stilling, SVP Group Media & Core Sites & CEO South America.
Better Collective has established media partnerships with several prominent organizations, including The Telegraph in the UK, Sport1 in Germany, New York Post in the US, Depor in South America, and a global partnership with the digital soccer media, Goal.
Simon Hovmand-Stilling expressed enthusiasm about Harding joining the team, highlighting the value his experience will add to Better Collective’s strategic growth initiatives.
“Guy comes with a lot of knowledge and experience from the media and iGaming industry and will from day one be able to contribute with valuable knowledge and perspectives which will both benefit the media partnership division and benefit the entire group. I am glad to welcome Guy to the team,” says Simon Hovmand-Stilling.
“For many years, I have followed the impressive growth journey Better Collective has been on where they’ve successfully managed to diversify its business model, including entering into media partnerships with leading media outlets across the world. I am glad to join the strong team at Better Collective to further strengthen our position as the preferred partner for media businesses on our journey towards becoming the leading digital sports media group”, says Guy Harding.
Guy Harding is set to join Better Collective on February 1st, marking a significant addition to the company’s leadership in advancing its media partnership efforts.
