Betting Hero Achieves Milestone: 500,000th Customer Activated in U.S. Market

Betting Hero, a prominent player in the realm of customer acquisition, retention, and engagement for the U.S. sports betting sector, has achieved a significant milestone by welcoming its 500,000th customer in the burgeoning North Carolina market. This achievement underscores the company’s effective live engagement strategy and its role in expanding the sports betting audience across the United States since the repeal of PASPA in July 2018.

In 2023 alone, Betting Hero has introduced over 110,000 new bettors to its partnered operators, emphasizing its capacity for impactful pre-registration campaigns, exemplified by its activities commencing March 1st in North Carolina. The company’s presence spans more than 20 states where sports betting is regulated, employing a hands-on approach through Betting Hero Live Activation for in-person customer engagement.

Additionally, Betting Hero enriches its partnerships with operators through the insights and analytics provided by its Betting Hero Research division. This approach offers operators not only valuable customer engagement solutions but also a comprehensive understanding of the betting landscape. Through these initiatives, Betting Hero continues to shape and influence the U.S. sports betting ecosystem positively.

“Thanks to our high-touch, concierge approach to customer acquisition and retention in combination with our proprietary in-house testing and research efforts, we intrinsically understand the needs and wants of sports and iCasino bettors nationwide,” said Betting Hero Founder and President Jai Maw. “As such, we are proud to represent their voice throughout the industry and believe in the power of consumer-led innovation being the key to long-term success. Delivering our 500,000th customer following a successful launch in North Carolina is just icing on the cake as far as we’re concerned. The millions of customer interactions we have had over the years is what has allowed us to reach this milestone so quickly, and we’re excited to exceed that pace as we work towards delivering another 500,000 customers in the years to come.”

“The excitement from the first few days of legalized betting has been amazing to see, not only from the sports fan perspective but also from the operators, sports teams, leagues, and sports bars in North Carolina. Our Betting Heroes have been busy helping new customers across the state since the launch and are quickly adding to our 500,000 total. If the first week of legal sports betting is any indication of the potential here, the Tar Heel state is going to be one to watch,” said Betting Hero COO and North Carolina native Jeff Gajewski.