Incentive Games, a prominent B2B games provider, has announced a new partnership with Betway, the global online betting and gaming brand, to launch a Free-to-Play football prediction game. This collaboration aims to enhance customer engagement while offering players exciting opportunities to win real cash prizes.
Set to debut in the UK and Ireland during this football season, the game has been carefully developed by Incentive Games to ensure seamless integration with Betway’s platform. Players will be able to collect bet builder-style predictions throughout the week, culminating in the weekend’s football fixtures.
Incentive Games will leverage its Incentive Labs team, comprising experts in R&D, data, and AI, to analyse user interactions and further enhance the gaming experience through smart segmentation and tailored rewards.
The gameplay mechanics involve players revealing a fixture each day from Monday to Friday. Each fixture will come with two win conditions. Players can then return to the game after the weekend matches to see if the results match the conditions, earning prizes based on their success. Those who accurately predict all five fixtures will have the chance to claim a share of the jackpot.
This strategic partnership is part of Betway’s continued efforts to deliver innovative and engaging experiences for its customers, while Incentive Games continues to strengthen its position as a leader in the iGaming sector through the development of cutting-edge products.
Victoria Harnett, Product Lead at Incentive Games, said of the partnership: “We’re incredibly proud to be collaborating with Betway on this exciting new product. Our team is tirelessly crafting a truly new engaging experience for Betway’s customers that will elevate their enjoyment of the sport. We’re confident that the game will be a valuable addition to their current offering.”
Anthony Werkman, CEO of Betway Group, said: “We are thrilled to partner with Incentive Games and add this innovative Free-to-Play football game to our offering. Football is the biggest sport for our global brand and this collaboration allows us to bring something fresh and fun to our customer experience.”
