BetWright has entered into a sponsorship agreement with Sky Sports Racing, expanding the igaming and sportsbook operator’s presence within horse racing media coverage across the UK and Ireland.
Under the agreement, BetWright sponsor idents will appear within Sky Sports Racing’s live broadcast programming covering UK horse racing. The branding will be integrated into race coverage segments aired by the channel, which provides daily racing content to audiences following domestic and international fixtures.
BetWright operates a sportsbook and igaming platform offering betting markets across a range of sports, including horse racing. The partnership with Sky Sports Racing forms part of the operator’s marketing strategy focused on increasing brand visibility among racing audiences through media partnerships connected to the sport.
Sky Sports Racing broadcasts live coverage from racecourses in the United Kingdom as well as selected events from international jurisdictions including France and the United States. The channel provides race broadcasts, analysis and preview programming for viewers following the sport across multiple territories.
Sponsorship agreements between betting operators and racing broadcasters remain a common feature of the horse racing ecosystem, where sportsbook and igaming companies frequently align with media outlets that deliver live coverage and related editorial content. The partnership between BetWright and Sky Sports Racing adds the operator’s branding to broadcast coverage viewed by audiences engaged with horse racing and related betting markets.
Chris Dilley, Sales Director of Sky Sports Racing added: “It’s fantastic to welcome BetWright as a sponsor partner to Sky Sports Racing. We look forward to working with the team and growing the profile of the brand as we continue to deliver top class coverage and engagement with a loyal and passionate betting audience.”
David Matthews, CEO of BetWright, said: “Horse racing is at the heart of British sport, so partnering with Sky Sports Racing is a natural fit for BetWright. Their coverage brings the sport to life for fans every day, and we’re excited to align our brand with a broadcaster that shares our passion for racing. As we continue to grow, partnerships like this help us move in the Wright direction, connecting BetWright with racing audiences across the UK and Ireland.”
