Blaze’s HR Director Advocates Diversity in iGaming at BIS Sigma Event

Frances Kintana, Human Resources Director at Blaze, shared insights on the significance of diversity in the iGaming industry during a panel discussion held in São Paulo on Tuesday, preceding the commencement of BIS Sigma, a pivotal event in the realm of online betting and gaming. The panel, comprising executives from the sector, emphasized the importance of embracing diverse perspectives.

Blaze made its inaugural appearance at BIS Sigma, where it serves as one of the sponsors. The event, ongoing until April 25 in São Paulo, provides a platform for Blaze to engage with various stakeholders and explore strategic collaborations within the local market.

BIS Sigma, a merger of two prominent events, combines the legacy of the Brazilian iGaming Summit (BIS) with the global influence of Sigma. With 230 exhibitors across 20,000 square meters, the São Paulo edition anticipates over 10,000 attendees over the course of three days. Following Sigma’s acquisition of BIS last year, this year’s event features a comprehensive agenda tailored for affiliates, operators, and industry discussions, focusing primarily on B2B interactions.

“I’m from the Philippines. It’s a country in Asia, about 12,000 miles from here. The woman here is a product of diversity and inclusion in the iGaming industry. I think that’s very powerful because having cultural differences means having different perspectives. And I’m not just talking about having women, but it’s important to say that we have people from different backgrounds, origins, and profiles in our organization. We talk about gender diversity, cultural diversity, and neurodiversity. We understand this, and understanding is a very important process for the company. It’s something we exercise a lot,” she said.

“We don’t believe in one-size-fits-all solutions, but in individualized construction. Thinking about good practices, I’d like to quote a passage from our manifesto: we value a collaborative network above the hierarchical structure. As leaders, it’s important to listen, understand and take the time to process,” she added.