Future Anthem, a prominent AI and data science firm, has unveiled an innovative AI-driven jackpot extension to its real-time personalization tool, Amplifier AI. This groundbreaking feature generates personalized audiences for jackpot games, triggered in real-time, marking a significant advancement in the iGaming industry.
In partnership with Blueprint Gaming’s Jackpot King games, the Audience Identifier feature of Amplifier AI empowers operators to capitalize on unparalleled opportunities to engage with players through personalized real-time jackpot marketing messages.
The Audience Identifier continually monitors pot sizes, pinpointing moments of player interest. It then creates audiences of relevant players using sophisticated recommendation algorithms and activates third-party messaging or CRM systems to deliver player communications in real-time, both on and offsite.
This product, which can be swiftly set up and deployed in under four weeks, enhances engagement across Blueprint Gaming’s acclaimed portfolio of Jackpot King titles, with player messaging tailored by game.
The esteemed jackpot network includes recent successes like Bankin’ More Bacon Jackpot King and Cash Strike Jackpot King, as well as enduring classics such as Fishin’ Frenzy Jackpot King and The Goonies Jackpot King.
This enhancement marks the inaugural extension of Amplifier AI’s Audience Identifier product to the casino sector, following its successful implementation in sports, where operators like William Hill utilize it to generate real-time audiences based on betting behaviors and micro-events.
Chris Conroy, Chief Data and Product Officer at Future Anthem, said: “This is a perfect example of Anthem’s commitment to innovation and excellence in AI-driven marketing solutions that improve player experiences, building on the strong foundations of successfully working with Blueprint for over three years.”
Thomas O’Halleran, Director of Operations at Blueprint Gaming, added: “Blueprint Gaming is driven to provide great player experiences. Our integration with this new audience innovation product provides an industry-leading approach to real-time player engagement. It will also leverage Blueprint’s Jackpot King portfolio and provide a personalised player utility to enhance the entertainment delivered by the gameplay.”
