Bojoko has expanded into the sports betting sector for the first time as it looks to further establish itself as a globally recognised online gambling affiliate brand.
Bojoko Sports has launched initially in Finland and has been developed with the same approach that has seen the affiliate dominate the online casino space since making its debut in 2017.
The site is packed full of informative pages about sports betting in Finland, with content written by online gambling experts that are also passionate about sports.
Players can find information about the different types of sports betting site, the bonuses available, the payment methods offered and more.
Bojoko Sports also uses the same innovative concept that has made the brand a household name in the casino space, with operators able to create their own dedicated listing page on the site.
Listing pages are the most comprehensive in the industry and even include the return percentage of the odds being offered.
Bojoko members, of which there are now more than 30,000, then rate and review the sportsbook based on the experience they receive at the site.
Bojoko has also brought in a team of professional gambling site testers, and they play at each sportsbook and add their comments to the listing page to provide a “double layer” of accountability.
In particular, the withdrawal time of each online sportsbook is put to the test with those that pass the time threshold awarded a badge so that players can easily see if they provide fast payouts.
Bojoko Sports also provides a comprehensive selection of betting tips each day which bettors can access for free, as well as a powerful odds comparison engine.
This engine compares odds for each bet a player would like to place and then collates the best odds in the market from the most trusted and safe online sportsbooks listed on Bojoko.
Not only that, but Bojoko has created a selection of tools that allow bettors to filter online sportsbooks based on their own preferences making it easy for them to search and select the best brands for them.
Bojoko has also taken the same leading approach to responsible gambling with Bojoko Sports, with key pages including safe gaming messaging and quick links to support organisations.
Jussi Viljanen, Head of Sports at Bojoko, said: “We are thrilled to have launched Bojoko Sports in Finland and to offer players in the country a place to access expert betting tips, compare odds and browse the best online sportsbooks available to them.
“We have taken the same award-wining approach to sports that we have to casino, and we believe this will ensure that Bojoko Sports is a huge success in Finland but also the other markets we plan to enter over the coming months and years.”
