Brightstar Lottery has announced that Michelle Carney, Vice President of Global Lottery Marketing, will be inducted into the Lottery Industry Hall of Fame as part of the Class of 2025. The ceremony will take place this September in Ontario, Canada, during an event hosted by the Public Gaming Research Institute (PGRI) in partnership with the North American Association of State and Provincial Lotteries (NASPL).
Carney leads Brightstar’s global lottery marketing and communications strategies, overseeing product marketing, trade show presence, thought leadership, and B2C campaign materials supporting customer launches. She also manages relationships with key industry associations including the World Lottery Association (WLA), European Lotteries (EL), and NASPL.
Her recent work includes leading the marketing and implementation plan for the $5 Mega Millions game launched in April 2025, coordinating efforts across 47 U.S. lotteries and 11 subcommittees. She has previously supported major multi-jurisdictional rollouts such as Cross-Sell, $2 Powerball, and Cash 4 Life.
Founded by PGRI in 2005, the Lottery Industry Hall of Fame recognises individuals who have demonstrated a longstanding commitment to promoting excellence and integrity in the lottery sector. Inductees are selected through nominations and voting by current members.
For more information, visit www.LotteryIndustryHallofFame.com.
“Michelle is an incredible asset to Brightstar, its partners and customers, and the entire lottery industry. Over the course of her highly accomplished 25-year career, she has successfully cultivated strategic partnerships, contributed to Brightstar’s global lottery leadership, and championed innovation to drive the evolution of lottery forward,” said Vince Sadusky, CEO of Brightstar. “Michelle is a shining reflection of what our new brand represents: an optimistic source of inspiration and innovation for lottery. All of us at Brightstar congratulate Michelle on her well-deserved induction into the Lottery Industry Hall of Fame.”
“It is a great honor to be inducted to Lottery Industry Hall of Fame and stand alongside all of the lottery professionals who contributed so much to our industry, many of whom inspired and supported me over the years,” said Carney. “I am grateful for the privilege to collaborate with my colleagues at Brightstar and in the industry around the globe and look forward to continue working together to drive the success of lottery and contributions to good causes.”
