Buzz Bingo and Playtech Secure Extended Software License Agreement
Navigating through the dynamic landscape of the iGaming industry, Buzz Bingo and Playtech have mutually agreed to extend their existing software license and services agreement, reinforcing a stable partnership that now spans until 2031.
Central to this extended alliance is the incorporation of Playtech’s advanced seamless wallet technology, which stands out by offering an Omni-channel customer experience, underpinned by a consolidated Omni-channel customer wallet and an optimized customer registration process. The Information Management System (IMS), functioning as the principal player wallet across all channels—including Bingo, Casino, Live Dealer, POP, Cashier, and Native apps—affords players a unified gaming journey across diverse touchpoints.
Since the inception of buzzbingo.com in September 2018, the platform has navigated through a trajectory of swift growth, establishing itself as a formidable entity in the UK’s online bingo domain. Buzz Bingo, adhering to its dedication to providing players with a genuinely Omni-channel experience, has adeptly connected the realms of retail and online gaming, thereby fortifying its stature in the iGaming industry.
The extended partnership not only validates Buzz Bingo’s role as a crucial strategic ally for Playtech in the UK market but also amplifies its capacity to deliver a holistic and enthralling gaming experience to its expanding community of online players. Both Buzz Bingo and Playtech, prominent figures in the iGaming sector, continue to demonstrate their joint vision of presenting innovative and compelling gaming experiences to players through a multitude of channels.
Conclusively, this strategic alliance between Buzz Bingo and Playtech, signifying their substantial roles in the iGaming landscape, aims to cultivate and deliver elevated experiences for players by weaving together technology and engaging gaming environments while emphasizing their commitment to pioneering advancements within the iGaming industry.
Shimon Akad, COO at Playtech said, “We are thrilled to extend our partnership with Buzz Bingo, a UK retail bingo sector leader. This agreement further strengthens our commitment to delivering cutting-edge technology and best-in-class products to our valued partners. We are proud to support Buzz Bingo’s rapid growth in the online space and look forward to continuing our successful collaboration for many years to come.”
Dominic Mansour, CEO at Buzz Bingo, commented, “Playtech has been an invaluable partner to Buzz Bingo as we create seamless customer experiences across our digital platforms and retail venues. Playtech’s extensive suite of products are helping cement our position as the leading omni-channel bingo brand in the UK. We’re delighted to extend our agreement and continue working closely to deliver exceptional gaming experiences to our players wherever they choose to play.”