BVGroup launches Smooth Spins with Global partnership

BVGroup has expanded its igaming portfolio with the launch of Smooth Spins, a new slot-focused online gaming brand developed in collaboration with Global, the media company behind one of the UK’s most popular radio stations.

The launch brings together BVGroup’s proprietary gaming technology and operational expertise with the widely recognised Smooth brand, known for its extensive UK radio audience and strong market presence. Smooth currently reaches a weekly audience of 7.8 million listeners, offering significant brand visibility and crossover appeal for the new venture.

Smooth Spins follows the successful partnership between BVGroup and Global on Heart Bingo, which debuted in 2021 and has since become an established presence in the UK igaming market. The introduction of Smooth Spins strengthens BVGroup’s strategy of integrating media-driven brand recognition with digital gaming platforms to expand player engagement and market reach.

Joel Stern, Global’s Director of Enterprise and Engagement Marketing, said: “We are looking forward to building on our successful partnership with BVGroup by launching the new Smooth Spins, offering players a superb experience and another way of connecting with the hugely popular Smooth brand.”

Sarah Caskie, Head of Heart Bingo and Smooth Spins, commented: “We are thrilled to be partnering once again with the incredible team at Global to bring a best-in-class casino brand to the UK. Our collaboration has already proven to be a winning formula, and we’re eager to build on that momentum.

“With the tremendous success of Heart Bingo as our benchmark, we are confident that this new venture will deliver an exceptional gaming experience that players will love.”