Caesars Entertainment, Inc. has entered into an agreement to acquire the Michigan iGaming operations of WynnBET and extend its iGaming market access rights through a partnership with the Sault Ste. Marie Tribe of Chippewa Indians, pending regulatory approval. This acquisition provides Caesars with additional iGaming skins from the Sault Tribe, allowing the company to introduce more digital brands within Michigan. Furthermore, existing customers of WynnBET’s Michigan platform will be transitioned to Caesars’ iGaming offerings, with the transition process also subject to regulatory approval. The terms of the transaction include non-cash considerations such as the elimination, reduction, and transfer of specific contractual responsibilities between Wynn and Caesars.
This strategic acquisition positions Caesars to capitalize on Michigan’s significant iCasino market, complementing its existing sports betting and online casino operations. Caesars plans to integrate WynnBET’s iCasino operations into one of its premier gaming brands later in the year, ensuring a smooth transition and maintaining a high-quality experience for all WynnBET iGaming customers in Michigan. Further details regarding Caesars’ updated iCasino offerings will be disclosed in the future.
The Sault Ste. Marie Tribe of Chippewa Indians, with whom Caesars has extended its market access agreement, operates Kewadin Casinos—five land-based casinos strategically located throughout Michigan’s Upper Peninsula.
“As we continue to grow our iGaming franchise, the assumption of WynnBET’s iGaming operations in Michigan allows us to tap into a significant market and customer base, providing a crucial step forward in growing our digital products and offering players more ways to play,” said Matt Sunderland, SVP & Chief iGaming Officer for Caesars Entertainment. “We are honored to work with the Sault Ste. Marie Tribe of Chippewa Indians and look forward to growing with them in Michigan.”
“It was paramount that our next partner in iGaming possessed both expertise in the U.S. iGaming market and a history of strong partnerships in Indian country. We believe we found that with Caesars and look forward to being part of their new iCasino offering,” said Austin Lowes, Chairman of Sault Ste. Marie Tribe of Chippewa Indians.
