Innovative games design studio AvatarUX has signed a deal with CasinoGrounds, which will see the supplier showcase its entire games portfolio to one of the world’s largest online casino communities via streamers.
Through the 12-month agreement, AvatarUX will be able to showcase its content directly to passionate slot players and receive feedback that will help it improve on future games.
As well as playing the games live to its audience via different channels, CasinoGrounds’ streamers will also hold competitions featuring AvatarUX’s titles, increasing engagement levels even further.
The CasinoGrounds community has grown to become one of the biggest in the world since its launch in 2016 and the streams now have millions of monthly views on its Twitch and YouTube channels.
AvatarUX’s expanding games portfolio will be played by CasinoGrounds streamers, including titles incorporating the hugely popular PopWins™ mechanic, such as player-favourites CherryPop™ and BountyPop™ as well as upcoming release TikiPop™.
The PopWins™ mechanic sees winning combinations pop, with each pop creating two new symbols, leading to increased chances of multiple wins. The power of PopWins™ can expand the rows of a slot from four to seven, increasing the ways to win from 243 to 33,614.
Marcus Honney, Managing Director at AvatarUX, said: “This is an agreement we are extremely excited about as we consider streamers to be an integral part of our game development strategy as they aggregate customer insights via their forums.
“By collaborating with streamers, we really celebrate our games, and the customer campaigns will grant us a direct connection to the end-users which is otherwise impossible as a games studio. This kind of agreement provides insightful feedback that will assist us in making our games and our PopWins™ mechanic even better.”
Tobias Svensen, CEO at CasinoGrounds, said: “AvatarUX’s PopWins™ games have proven very popular with players and offers exciting gameplay with a high hit rate and frequently triggered features that offer a thrilling slot experience which is a perfect fit for our channels.
“Our streaming community continues to grow and we are certain that our experienced players and their enthusiastic viewers are going to love AvatarUX’s games.”