acquires, the online casino comparison site, has acquired established sports news portal for an undisclosed fee. first launched in 2012 and over the past nine years has emerged as a popular sports news site covering football as well as breaking transfer stories and more.

The site attracts a large number of UK visitors per month with that audience set to grow following the takeover by

The strategic acquisition allows to break into the growing sports news sector, strengthening the site and broadening the information it provides to players.

James King, Head of Content at, said: “Having established as a leading casino comparison brand, sports is a natural progression for the business.

“In, we have an established and respected brand that has a large and loyal following which will integrate perfectly with the audience we have at

“This is a great acquisition for the business and one that we believe will further establish ourselves as the leading operator of comparison sites in the online gambling industry.” was launched in 2020 and has quickly emerged as an authority when it comes to online casino comparison.

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